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Lead generation logic has been improved to retroactively evaluate relevant user interactions (E.g. session-attendance) that occurred before the team was created. This ensures more complete lead data even when user engagement happens prior to team setup.
Why it matters:
This is especially useful for teams created later in the event lifecycle, helping exhibitors and sponsors get a complete and accurate view of engagement, without missing potential leads simply due to timing.
What’s included:
When a team is created (a relationship of a participant and a company), Grip will retroactively check attendee interactions and apply lead/contact status if any of the following actions occurred before the team existed:
Will count as a Lead if the attendee previously:
- Showed interest in a team member, company or product
- Requested a meeting with a team member
- Joined session (added to schedule) or were scanned into a session sponsored by the team’s company
Will count as a Contact if the attendee previously:
- Scanned a badge
- Had mutual interest
- Accepted a meeting
Impact:
✅ Ensures exhibitors don’t lose valuable lead data
✅ Reduces manual reconciliation work post-event
✅ Provides a more accurate reflection of attendee engagement
Status: Coming soon to Grip Web & Mobile.
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