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When a team is created during or after the event has already started, it’s common for earlier attendee interactions to be missed in lead reports—meaning important touchpoints go unrecognized. This update ensures that all relevant past activity is automatically evaluated, so leads and contacts are accurately captured even if the team didn’t exist at the time of interaction.
Why it matters:
This is especially useful for teams created later in the event lifecycle, helping exhibitors and sponsors get a complete and accurate view of engagement, without missing potential leads simply due to timing.
What’s included:
When a team is created (a relationship of a participant and a company), Grip will retroactively check attendee interactions and apply lead/contact status if any of the following actions occurred before the team existed:
Will count as a Lead if the attendee previously:
- Requested a meeting with a team member
- Joined or streamed a session sponsored by the company
- Was scanned upon entering a session sponsored by the company
- Showed interest in a team member, company, or product
Will count as a Contact if the attendee previously:
- Scanned a badge
- Had mutual interest
- Accepted a meeting
Impact:
✅ Ensures exhibitors don’t lose valuable lead data
✅ Reduces manual reconciliation work post-event
✅ Provides a more accurate reflection of attendee engagement
Status: Coming soon to Grip Web & Mobile.