Until now, event organizers using Grip have had limited ways to monetize digital features and value-added services for their exhibitors and sponsors. With so many premium tools available, from badge scanning to lead retrieval, organizers needed a simpler way to retail this products.
Thatโs why weโre introducing the Grip Webshop: a powerful new feature that enables you to sell add-on products directly through the Sponsor Portal, giving you a streamlined, self-service experience to drive revenue without manual sales.
๐ก Why we are building this
We saw an opportunity to help organizers:
- Monetize digital features
- Package sponsorships and services more flexibly
- Reduce your team's time spent coordinating upsells manually
- Offer a more polished and seamless experience to exhibitors
Effectively, we wanted to give organizers a new revenue engine that works right inside Grip.
๐๏ธ What you can do with the Webshop
With just a few clicks, organizers will be able to:
- Create products (e.g. lead scanning, priority support, sponsored emails)
- Set pricing and mark products as available for purchase
- Enable the Webshop from a dedicated tab in the dashboard
- Let companies browse and buy products directly from the portal
- Automate emails and receipts using Stripe
- Track and export purchases per product, company, or quantity
Each purchase can even trigger a task list, making sure the exhibitor knows what to do next, whether it's submitting artwork or setting up their lead qualification questions.
๐ Why organizers love this game-changer:
โ New revenue stream: Upsell your digital products and sponsorships directly
โ Zero manual chasing: Companies buy what they need, when they need it
โ Fast fulfillment: Know exactly who purchased what and how many
โ Stripe integration: Safe, fast, and scalable payments
โ Self-serve for exhibitors: A better buying experience that works like any online shop
And with suggested pricing that can help you earn, itโs a revenue strategy.