Behaviour-based Segmentation for Messaging

Understanding your audience, tailoring communications to their behaviors, and enhancing interaction are essential for event organizers to drive participant engagement. That's why at Grip, we're excited to introduce a powerful upgrade: Participant Behaviour-Based Segmentation for Notifications and Emails. Event organizers face challenges in targeting messages to attendees based on specific actions taken (or not taken) during events. This often results in generic communications that may not effectively drive engagement or collect feedback. Our new feature aims to solve this by offering precise targeting capabilities.

Enhanced Segmentation

We’re rolling out a robust system for creating highly specific segments for use in notifications and emails. This system will incorporate a comprehensive list of actions within the platform, paired with new conditions, enabling event organizers to drive targeted engagement and request feedback based on attendees' actions.

Some examples of the newly planned segments include:

• Whether the attendee has viewed a certain page
• The number of profiles the attendee has visited
• Pending meetings count for the attendee
• Session feedback submitted by the attendee
• Recommendations actioned by the attendee
• MustMeet preferences made by the attendee
• Badge scans by the attendee
• Mobile app logins by the attendee

Getting to know your audience

Understanding your audience is the cornerstone of managing events successfully. With our new action-based messaging feature, you can delve deeper into attendee behaviour and tailor your communications like never before. Imagine knowing exactly who has viewed specific pages, visited numerous profiles, or left session feedback. This invaluable insight allows you to segment your audience precisely, ensuring that your messages hit the right mark and drive meaningful engagement.

Stay tuned for this exciting upgrade that promises to revolutionize how you engage with your event participants! 🚀