What it does Introduces a native integration with Kentico, enabling automatic synchronisation of company profiles and custom event data directly into Grip. Events running on Kentico can now connect to Grip without a managed integration — setup is self-service, data flows in reliably, and the link between the two platforms is maintained automatically.
Why it matters
🔌 Native connection, zero custom code Kentico data syncs into Grip automatically — no Prismatic integration, no delivery team workaround, no manual data handling.
🏢 Company data, done right Company profiles and custom fields come through accurately and stay up to date, giving Engage the complete company data it needs to power lead retrieval and exhibitor features.
⚡ Faster event setup Implementation timelines drop significantly when the data pipeline is native. Events go live sooner, with cleaner data from day one.
📉 Less to maintain Moving from a managed to a native integration reduces ongoing support overhead and removes a dependency that requires active monitoring and upkeep.
The result A simpler, more reliable path for Kentico-powered events to get into Grip — and one less managed integration to support.