What it does Grip now embeds Ingo, a social referral platform, directly into the event registration flow. The moment someone registers, they're given a frictionless way to share the event with their network — turning every attendee into a potential growth channel and driving high-intent registrations at a fraction of the cost of traditional marketing.
Referrals are tracked and attributed automatically, so organisers can see exactly how much of their audience growth is coming from word-of-mouth.
Why it matters
🚀 Turn registrants into a growth engine Every person who signs up becomes a potential advocate. One-click sharing means the barrier to spreading the word is essentially zero — for attendees and organisers alike.
🎯 High-intent registrations, lower acquisition cost Referral-driven attendees arrive with social proof baked in. They're more likely to show up, engage, and convert — and they cost far less to acquire than paid channels.
📊 Full referral visibility Referral tracking and attribution are built in from day one. Organisers can see which registrants are driving growth, how far the event is spreading, and where new sign-ups are coming from.
🔌 Zero extra setup The integration lives inside the existing Grip Manage registration flow — no third-party tools, no manual tracking, no additional configuration required for attendees.
The result Organic, word-of-mouth growth becomes a first-class channel — built into registration, tracked automatically, and available to every event running on Grip Manage.