Insights Expansion

We’re continuing to expand and refine Grip Insights across multiple areas, giving organizers deeper visibility into engagement, ROI, and participant behaviour.

Here’s where things stand:

Recently Delivered

• ROI Insights - high-level view of the total number of companies who have scanned at least one badge. ✅
• Widgets Insights - Unique views per user for Widgets, Total views per pages, Conversion from view to successful login to engage, total clicks per CTA ✅
• Filter Insights - Most popular filters ✅
• Custom Profile Fields Insights - detailed analytics on Custom Profile Field (CPF) usage within an event. ✅
• Participant <> Participant CPF Matching Insights - Now included within CPF Insights ✅
• MustMeet Insights - Meeting Minimum Target & Maximum Limit fields added, Improved visualization of preferences received, Support for multiple Buyer/Supplier groups, Mutual preference visibility, Custom field match visibility ✅
• Lead retrieval plan Insights - Plan details within event, Total active Basic companies, Total active Pro companies, Total active companies overall, This can be added to additional dashboard where needed ✅
• New Activations per Day Insights - In progress 🏗️
• Activation Breakdown Insights - In progress 🏗️
• FloorPlan click Insights - In progress 🏗️
• Blocked users Insights - In progress 🏗️
• Popular features Insights - In progress 🏗️
• CPF Link Conversion Insights - Will be combined with Popular Features insights
• Lead Qualification Insights - Will be combined with Popular Features insights
• MustMeet Multi-Event Insights
• Event Health Check Insights
• Unvalidated Emails Insights

How does this help organizers?

We’re building toward a more unified, data-rich Insights experience that helps you:

📏 Measure ROI more clearly

🤝 Understand feature engagement

⚙️ Optimize matchmaking and activations

👀 Spot performance trends across events

More updates coming soon, as tracking work completes and new reports go live.