/w=3840,quality=90,fit=scale-down)
The Lead Qualification feature is designed to enhance the way exhibitors interact with potential leads at events and log structured feedback on a leads’ potential. It enables exhibitors to create customizable lead qualification questions, allowing their entire team to collectively gather important lead information beyond basic demographics. By providing this functionality within the event app, we're making it easier for exhibitors to follow up on meaningful connections and convert leads into contacts with the detailed data they capture.
How it Works
- Exhibitor dashboard access
- Customizable lead-qualification
- Real-time lead insights
- Post-Event Analysis and Team Collaboration After the event, the real power of this feature shines through. The entire team can access the lead notes in one centralized location within Grip, (in Inbound leads tab until the connection is established, and later in Contact tab, ready to export). This makes it easier for team members to come together and analyze the quality of leads, collaboratively reviewing them and make data-backed strategies.
Exhibitors can log into their Teams dashboard, where they will now find a section to create and manage their own lead-qualification questions. These can range from business-related queries like “Are they ready to make a purchase?” to specific interests such as “What is their preferred brand of certain supplies?”
After showing interest in participant, team members are instantly prompted with the Lead Qualification screen in the event app. This screen allows exhibitors to quickly categorize, qualify, or add important notes about their new lead. By capturing detailed information right at the moment of interaction, team members ensure that all lead details are accessible for the entire team, fostering collaboration and swift follow-up.
When an exhibitor browses in app or meets potential leads in-person (and scans their badge), the Lead Qualification screen appears immediately, enabling real-time lead capture and qualification - enabling future actions even before creating a connection. This streamlined process allows exhibitors to categorize leads or record valuable notes during the interaction itself, providing immediate insights. All lead data is accessible in the Team Dashboard, where team members can review and take action. Additionally, a complete history log records who has added qualifications, allowing for efficient team coordination.
Lead information is also easily exportable via the 'Contacts and Badge Scan' export tab, making it simple to track, manage, and convert leads after the event.
Why Lead Qualification Matters
For exhibitors, understanding potential leads goes beyond just collecting contact information. They need to know if a lead is in a position to buy or has specific preferences—and that’s where customizable lead-qualification questions come in. These questions allow exhibitors to quickly qualify leads by capturing insights that matter to their business, making post-event follow-up more effective.
With detailed lead data captured through customized questions, exhibitors can manage and prioritize leads based on quality, making it easier to focus on high-potential opportunities post-event. Stay tuned, as we plan to roll this out during Q1, 2025!
