The Lead Retrieval feature is designed to enhance the way exhibitors interact with potential leads at events and log structured feedback on a leads’ potential. It enables exhibitors to create customizable lead qualification questions, allowing their entire team to collectively gather important lead information beyond basic demographics. By providing this functionality within the event app, we're and making it easier for exhibitors to follow up on meaningful connections and convert leads into contacts with detailed data they capture.
How it Works
- Exhibitor dashboard access
- Customizable survey
- Real-time qualification
- Post-Event Analysis and Team Collaboration After the event, the real power of this feature shines through. The entire team can access the lead notes in one centralized location within Grip, (in Inbound leads tab until the connection is established, and later in Contact tab, ready to export). This makes it easier for team members to come together and analyze the quality of leads, collaboratively reviewing them and make data-backed strategies.
Exhibitors can log into their Teams dashboard, where they will now find a section to create and manage their own lead retrieval questions. These can range from business-related queries like “Are they ready to make a purchase?” to specific interests such as “What is their preferred brand of certain supplies?”
After scanning a participant’s badge at the event, a survey modal will automatically appear, allowing exhibitors to quickly categorize, qualify or just leave notes about their new lead. This includes team members promptly entering all lead details for entire team to have insight in, collaborate and action on further.
The moment an exhibitor scans a badge, the lead retrieval survey pops up directly in the event app, enabling real-time lead qualification. Exhibitors can easily capture notes or categorize leads based on their responses, providing deeper insights right at the moment of interaction.
Why Lead Retrieval Matters
For exhibitors, understanding potential leads goes beyond just collecting contact information. They need to know if a lead is in a position to buy or has specific preferences—and that’s where customizable lead retrieval questions come in. These questions allow exhibitors to quickly qualify leads by capturing insights that matter to their business, making post-event follow-up more effective.
With detailed lead data captured through customized questions, exhibitors can manage and prioritize leads based on quality, making it easier to focus on high-potential opportunities post-event. Stay tuned, as we plan to roll this out during Q1, 2025!