We are excited to announce the upcoming launch of our Event Benchmark Report, a game-changer for event organizers looking to compare their event's performance against similar events on the Grip platform. This report provides insights that help you understand how your event measures up, allowing you to optimize for better engagement, more successful meetings, and improved attendee satisfaction.
Event organizers frequently ask us, “What’s a good benchmark for my event in terms of meetings or engagement?” The answer has always depended on factors like event size and type. Now, with our benchmarking tool, you can find out exactly how your event compares and identify specific areas for improvement.
What is the Event Benchmark Report?
The Event Benchmark Report enables you to compare key event metrics—such as activation rates, number of meetings, and attendee engagement—against other events of the same size and type. With access to over 2,500 events from the Grip platform, our benchmarks are highly accurate and reflect real-world data. These benchmarks cover five event types and four size categories, ensuring you receive relevant insights for your specific event.
Event Types & Quadrants
We've divided events into the following categories for benchmarking:
- Conference – Content-focused events with minimal trade show components.
- Exhibition – Trade show-heavy events with minimal content.
- Confex – Events combining a strong content program with a large exhibition.
- Networking Event – Smaller events focused primarily on peer-to-peer networking.
- Hosted Buyer Event – Structured meetings where participants are pre-scheduled to meet using our MustMeet product.
These event types are then split into quadrants based on size:
- Under 200 participants
- 200 to 1,000 participants
- 1,000 to 10,000 participants
- Over 10,000 participants
Explore the Live Demo
If you're eager to see the Event Benchmark Report in action, feel free to jump straight into our live demo—skip the intro and head directly to the tool to start exploring how your event stacks up.
This new tool is set to revolutionize how you plan and improve your events, giving you the power to refine your approach based on data that matters. If you have any questions or need assistance, our team is here to help.