UTM Tracking in Grip Manage

What it does

Grip Manage now captures the standard UTM parameters the first time a visitor lands on your event site. They're saved against each registration, so you can see which campaign, channel and content drove every ticket.

Why it matters

• 🎯 Attribution per registration. Source, medium, campaign, term and content are stored on the ticket itself, not just in your web analytics.
• 🧭 Survives the journey. Attribution holds even if visitors browse your event site first or switch ticket type before buying.
• 📤 Where you already work. UTM data appears in your sign-ups export, reporting and outbound webhooks.
• 🤝 Works alongside your existing tracking. Your Google Tag Manager and GA4 setup stays as it is.

The result

Know exactly which campaign sold every ticket, and put your marketing budget where it works.