What it does
ACT (Audience Connection Tool) gives exhibitors a new way to turn the wider event audience into valuable sales opportunities, beyond the connections they make onsite.
From within the Sponsor Portal, exhibitors can discover relevant attendees, build curated lead lists, and send targeted email campaigns directly through Grip.
Organizers stay in control of the experience, including what attendee data is available, how many leads exhibitors can access, and whether campaigns require approval before being sent.
Why it matters
🎯 More value from every event
Exhibitors can engage with a broader pool of relevant prospects, helping turn event participation into measurable pipeline rather than relying solely on badge scans and onsite connections.
💰 A new monetisation opportunity for organizers
Credit-based access gives organizers a new exhibitor product to package, sell, and upsell, extending the commercial value of their event audience.
📈 Stronger exhibitor ROI
Giving exhibitors more opportunities to identify and reach potential customers helps organizers demonstrate greater value and strengthen the case for future participation and renewal.
✉️ Lead generation and outreach in one place
Curated lists and direct email campaigns bring prospect discovery and follow-up together in Grip, reducing the need for fragmented post-event workflows.
The result
A more powerful exhibitor offering that helps turn event audiences into pipeline, while giving organizers new ways to demonstrate ROI, drive exhibitor retention, and generate additional revenue.